The competition for law firms in the online marketplace can be fierce.
From a marketing perspective, offering the best legal services in town is only a small piece of the pie. You have to be able to get the word out about your services, and that can sometimes feel like you’re shouting over hundreds of other voices.
Standing out in an effective way amongst others in your market starts with law firm SEO. Here are some SEO tips that will take your law firm to the next level:
Utilize Keywords For Great Law Firm SEO
Your SEO strategy will live and die by your keyword usage.
Once you conduct your keyword research and find out which words and phrases are most popular among your consumers, implement them in your web pages.
The best way to do this is through blogs and landing pages, although you don’t want to go overboard. Keywords give you the best chance to show up on the first page of a web search for your specific legal service.
Take Advantage of Meaningful Links
Internal and external links in your content can be great for your law firm SEO strategy. But you have to make sure you aren’t wasting them by linking to sites that lack credibility.
The first step is to ensure the links you make are relevant to your text. In effect, they have to make sense in the body of your content. Then, review the sites you are linking to so you can be confident that they are credible sources.
According to Google’s latest algorithm, links don’t mean anything unless they enhance your website in some way.
Publish High-Quality Content
Content is the best way to get more people to visit your website, but it has to be worth it. Nobody wants to read blogs that are stuffed with keywords or jargon, or otherwise poorly written.
Think about what those in your client base would want to read and cater your topics toward that philosophy. The better your content is, the longer people will stay on your site, and the more likely they are to eventually become customers.
Make Sure Your Website is User-Friendly
Along those lines, your website has to be easy on the eyes. If a user doesn’t like the look of your website, they’re not going to spend any time on it. When you’re designing your site, stay away from harsh colors or small font sizes.
Your website should also be easy to maneuver, like Powers McCartan. If users are looking for information about your law firm, it shouldn’t be difficult to find.
Follow The Rules
As mentioned before, you need to follow the rules of Google’s algorithm if you want to reap the full benefits of SEO. If you copy your content, stuff your website with keywords without context, and don’t cater your site toward your customers, your page will not rank.
SEO Means Success For Your Law Firm
If you follow the guidelines listed above, you should be able to gain more clients in no time. For more insight into how SEO can help your law firm, check out our tutorial!