SEO Tutorial
This SEO Mini Book includes the following sections:
I. What Is SEO
1. How Search
Engines Work
2.
Differences Between the Major Search Engines
II.
Keywords – the Most Important Item in SEO
1.
Choosing the Right Keywords to Optimize For
2. Keyword Density
3. Keywords in
Special Places
a. Keywords
in URLs and File Names
b. Keywords in Page
Titles
c. Keywords in Headings
III.
Links – Another Important SEO Item
1. Why Links Are
Important
2. Inbound and
Outbound Links
3. Anchor text
4.
Link Practices That Are To Be Avoided
IV. Metatags
V. Content Is King
1.
What Is Good Content?
2. Writing SEO Content for Search Engines -- And for People
3. SEO Killers - Duplicate Content, Spam and Filler
VI. Visual
Extras and SEO
1. Images
2. Animation and
Movies
3. Frames
4. JavaScript
VII.
Static Versus Dynamic URLs
VIII.
Promoting Your Site to Increase Traffic
1.
Submitting Your Site to Search Directories, forums and special sites
2. Specialized
Search Engines
3. Paid Ads and
Submissions
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